Lollapalooza Brand Redesign Website & Merchandise

Lollapalooza is an annual music festival hosted in Chicago. Originally, it was a music tour in 1991, before evolving into what it is today. The event features a wide range of music genres and attracts over 400,000 people. They reached out to me for a brand redesign that attracts both Millennials and Gen Z while reflecting the exciting atmosphere.

Originally, I wanted the new design to be more geometric with neon colors to emulate Chicago’s skyline. However, the rough design does not express the atmosphere that the client was looking for. I decided to create a new logo that is inspired by Y2K and space.