Many bird apps focus on identifying birds but lack a sense of community. Birders often struggled to find like-minded individuals, and I wanted the process to be easy. Wild Feather was a bird identification app that prioritized both community and research.

Before creating the wireframes, I designed the brand guide and logo. I aimed for warm, earthly colors that connect with nature and the environment. I wanted the app to have a welcoming atmosphere for the users. For the logo, I opted for a simple wing symbol to display the app’s purpose.